B2B Dealer Program

Craftworx wheels are engineered to transform the ride experience — lighter, stronger, faster, and more engaging than stock wheels. Our Dealer Program is designed for specialty retailers who value performance, bespoke craftsmanship, and long-term partnerships.

We partner with independent bike shops, bespoke workshops, fit studios, and specialty online retailers who want to offer their clients a more bespoke wheel solution.

Who We Partner With

Our B2B program is open to:

  • Independent bike shops
  • Performance-focused retailers
  • Fit studios and Bespoke Workshops
  • Select online retailers aligned with the Craftworx brand

** Wholesale is not available to marketplaces or discount-driven resellers.

How we support your business

  • Online B2B ordering
  • Competitive pricing across a select range of Craftworx wheels and components
  • Access to dealer-only products and bundles
  • Priority wheel ordering service
  • Hassle free warranties and support
  • Technical resources and knowledgable support

Apply for B2B access

Apply below and our team will review your business.

Approved dealers receive access to wholesale pricing and the dealer portal.