B2B Dealer Program

Craftworx wheels are engineered to transform the ride experience — lighter, stronger, faster, and more engaging than stock wheels. Our Dealer Program is designed for specialty retailers who value performance, bespoke craftsmanship, and long-term partnerships.

We work with independent bike shops, bespoke workshops, fit studios, and specialty online retailers who want to offer their clients a more bespoke wheel solution.

Who We Partner With

Our B2B program is open to:

  • Independent bike shops
  • Performance-focused retailers
  • Fit studios and service-led businesses
  • Select online retailers aligned with the Craftworx brand

** Wholesale is not available to marketplaces or discount-driven resellers.

How we support your business

  • Online B2B ordering
  • Competitive pricing across a select range of Craftworx wheels and components
  • Access to dealer-only products and bundles
  • Priority wheel ordering service
  • Hassle free warranties and support
  • Technical resources and knowledgable support

Apply for B2B access

Dealer access is by application only.

Apply below and our team will review your business. Approved dealers will receive access to wholesale pricing and the dealer portal.