Craftworx began in 2012 as a custom wheel builder out the back of Mark's bike shop on Brisbanes north side. Taking rims and hubs from existing brands and building them into complete wheels, we filled growing market of riders who were not satisfied with the 'one size fits all' approach being offered by the big wheel companies.
After seeing what was being produced by rim and hub brands big and small, we set about trying to make something better. The cheap stuff was well, cheap, and the expensive stuff in many cases was only a bit better. No one was making rims and hubs that offered a balance of performance, durability, compliancey and price.
So we set about designing and developing a range of alloy road and mountain bike wheels that delivered the rider an amazing experience. We partner with industry leading manufacturers which gives us access to the best minds, materials and manufacturing to help turn our crazy ideas about how our wheels should work, into a reality.