Talk to the Experts
Need help choosing the right wheels for you?
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We began in 2012 as a custom wheel business building wheels for the growing number of riders who were dissatisfied with the wheels that were being offered by most big name companies. With 30 years of wheel building and manufacturing behind us at the time, we felt we needed to make better wheels that enhance your riding experience.
Over the past 7 years, we have been doing nothing but building, designing and testing a range of wheels that are all about making cycling better. Whether you are an emerging pro, weekend warrior, or a beginner, we make wheels that are designed to give you the Performance Advantage.