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Bespoke Road, Gravel and Mountina bike wheels, hand built to exacting standards
Founded in 2012, Craftworx started out as a custom wheel building workshop, the only one of it's kindservicing local Brisbane riders
Craftworx began in 2012 as a custom wheel builder out the back of Mark's bike shop on Brisbanes north side. Taking rims and hubs from existing brands and building them into complete wheels, we filled growing market of riders who were not satisfied with the 'one size fits all' approach being offered by the big wheel companies.
After seeing what was being produced by rim and hub brands big and small, we set about trying to make something better. No one was making rims and hubs that offered a balance of performance, durability, compliancey and price.
So we designed and developed a range of alloy road and mountain bike wheels that delivered the rider an amazing experience. We partner with industry leading manufacturers which gives us access to the best minds, materials and manufacturing to help turn our crazy ideas about how our wheels should work, into a reality.
In 2016 we launched our first carbon road wheels, the Ultima Carbon, and our range now includes products for road, road disc, mountain and gravel, all designed and tested right here in Brisbane.
All Craftworx wheels are hand built using our skilled hands and the best wheel building equipment available.
Mark spent a few years as the Australian Distributor of Eddy Merckx bikes in the mid-2000's.
Merckx, arguably the greatest cyclist ever, designed his bikes with feel, or what he called ride dynamics first and foremost.
It is a feeling missing in a lot of wheels these days. After the frame, the wheels are the next most influential component and can make the difference between a bike being good, and spectacular!
All Craftworx wheels are designed with this philosophy.
We call it The Performance Advantage
We recently sat down with Bicycling Australia Magazine to discuss our history, inspirations and how we design our Craftworx wheels.