Each rim and hub is measured so that a precise spoke length is calculated for every wheel build. This process is essential to ensure final lengths are perfect.

Every spoke is measure then cut and threaded to exact length using a Japanese made Morizumi spoke cutting and threading machine. Lengths can be cut to within a fraction of a millimeter.

Once parts are ready, the spokes and rim are prepared, greased and closely inspected to ensure they are ready to build. We also calibrate the spoke tension gauge with one of the cut spokes to ensure we get an accurate reading of spoke tension later in the build process.

Each wheel is laced by hand. The lacing pattern depends on the type of wheel, the number of spokes and the riders needs. Some are done in a radial pattern while others are crossed. A time consuming process, but a vital one.

The nipples are threaded by drill to build some base tension. This allows for a more uniform tension to be established before that hand truing takes over. It is starting to look like a wheel now!

The rest of the build is done with a spoke key and some very experienced hands. The tension is increased turn by turn and the wheel is carefully monitored for straightness and roundness on a P&K Lie truing stand with gauges that can meaure down to 25/1000 of a millimeter. 

During the tensioning of the wheel, it is de-stressed in our custom made machine. This ‘beds’ the spokes into the hub and rim as well as relieving tension so the spokes settle into the correct position This process can occur up to 6 times during a build.

The wheel is further tensioned to obtain the desired tension. It is trued in the stand to ensure it is perfectly straight and round and that the tension is even. Dishing is also checked to make sure the wheel will sit perfectly centred in your frame.

The tension is checked for a final time with the spoke tension gauge and the wheel is now built. The tension gauge provides an accurate reading as it was calibrated earlier with the spoke type and length used in the wheel.

Once built, each wheel is inspected by hand and cleaned ready for shipping. It is marked with the build information for future reference.

Once built, cleaned and inspected, rim tape is fitted and accessories are packaged. Each wheel is then carefully wrapped and packaged for shipping to ensure it arrives safely.